Does Ecos Air Purifying Paint Make Toxic Chemicals Stick to Walls?

I have used many ECOS paint and varnish products, but I've never used their "air purifying" products, and I just had a thought about them. They have trade-secret "inert minerals" that "trap" various harmful toxins and "transform each wall in your home into a massive indoor air filter." This sounds good until you realize that this means THE HARMFUL TOXINS NEVER LEAVE.