The New Pure Effect Whole House Water Filter

August 30, by Lisa Powers

I have been using and recommending water filters from Pure Effect for years.  When their whole house system was out of stock for a recent period, I was at a loss to find a comparable unit that effectively filtered as wide a range of pollutants at an affordable price.  Now, the company has not only restocked whole house systems but has made them ever better!

Why You Should Consider a Whole House System

The difference between a whole house filter and a point-of-use filter in terms of water quality is that the whole house filter is installed at the point-of-entry (before the plumbing system) of the water to the house and a point-of-use filter is installed at the point of use (after the plumbing system), such as a kitchen sink or shower head. When you filter your water at the point where it enters the house you ensure pure, clean water to your taps, showers, appliances, and outdoor hoses.

A point-of-use filter, such as a countertop or undercounter model, adds additional benefits because it filters more slowly which allows for a higher percentage and range of contaminants to be removed from your drinking water. Also, because it filters the water directly after it has moved through the plumbing system, contaminants leaching from pipes can be removed.

Water Pollutants Removed

The new Ultra-WH-Pro Whole House System removes an incredible range of pollutants with a three-phase system.

Phase 1 removes particles.

The first chamber has a 4-stage pre-filter that removes particles including rust, silt, dirt, sediment and microplastics.  It is NSF/ANSI 61, 42, & 371 compliant.

Phase 2 removes chemicals, radiation, and heavy metals.

This unique cartridge absorbs PFAS chemicals (PFOA/PFOS), lead, mercury, chloramine, chlorine, disinfection byproducts, herbicides, pesticides, VOCs, drug residues, radon, uranium, radium, hydrogen sulfite and many other contaminants.  It is NSF/ANSI 44, 53, &P473 compliant. 

Phase 3 is an optional phase for those with hard water and metal plumbing systems.

The Descaler-MAX helps protect plumbing systems and water-using appliances.  It uses Nucleation Assisted Crystallization (NAC) which neutralizes the calcium charge which prevents it from sticking to metal.  An added benefit is that the naturally occurring minerals in your water are preserved.  It is NSF/ANSI 61 compliant. 

Other Benefits

* Preserves naturally occurring minerals. In nature, water is naturally balanced between 6.5- 9.0 pH (pH stands for the Power of Hydrogen, which is a measure of how acidic or alkaline something is). Using nature as their guide, the manufacturer saw that rainwater makes its way down to the ground, then is filtered through the earth and over riverbeds, where it picks up its mineral/electrolyte ions and becomes naturally balanced. Taking this process into consideration, they developed their filter systems to preserve these minerals while removing contaminants.

* Quality Components made to last. No part of this filter is made in China and many components are made in USA. Comes with a 2-Year Hassle-Free Warranty and personalized customer care and service.

* Uses high-quality nontoxic materials. BPA-Free and Phthalate-Free plastic, lead-free metal components and highest-grade filtration media.

New Improvements

This second-generation whole house filter from Pure Effect has 3x more filtration capacity which reduces maintenance costs by 44%.  Its advanced Pre-filter has an increased particle removal range including microplastics and microbial cysts.

If You Have Fluoride in Your Water Supply

The Ultra-WH-Pro does not filter fluoride.  According to Pure Effect, “Fluoride is flow sensitive and requires a slower flow to be adequately filtered.  Further, Fluoride is not a gas and does not evaporate, so it cannot be breathed in during a shower.  Further, there is evidence it isn't easily absorbed by the skin.  In our opinion, removing Fluoride on a whole house level (for toilet, dish washing, clothes washing water, etc.) would add significant initial and ongoing expense without reasonable benefit.” If you want to remove fluoride you should consider also adding an undercounter or countertop model.